Metrolina Regional Scholars efforts to recruit diverse gifted students includes revamping the admissions process, implementing a weighted lottery, marketing to diverse communities, and offering transportation.
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Marketing and Recruitment
Carolina Charter Academy reaches the Hispanic community by hiring a Spanish speaking parent liaison to offer translation services and in person support, along with a marketing strategist who manages the school’s website, newsletter, and social media accounts.
Thomas Jefferson Classical Academy expands after-school tutoring and clubs participation by offering late bus transportation.
Pocosin Innovation Center tailors their marketing and social media efforts to reach their community, while including access to transportation as an important part of their message.
MINA Charter School implemented a grassroots student recruitment program involving door-to-door visits with educationally disadvantaged students and families.
Telra Institute reduced school barriers by implementing a weighted lottery, providing transportation, and offering a healthy lunch to all students.
The ArtSpace Charter School hired a new Executive Director to update marketing materials and communicate their brand identity with community partnerships.
The American Renaissance School provided every student with a device and adequate connectivity ensuring students had equitable access during COVID-19.
Ridgeview Charter hired a consulting firm and marketing specialist to bolster their community presence and engage school families in their marketing strategies.
Committed to global education, Sallie B. Howard School of Arts & Science employs international staff, offers study abroad programs, and provides fine arts and sciences education.
Asheville PEAK Academy hired an Operations Coordinator and an Administrative Assistant who would communicate the school’s mission to the community.
Tillery Charter Academy used virtual and visual platforms such as Facebook, a billboard, newspaper ads, yard signs, and postcards to market their school’s mission.
Using NC ACCESS funds, Monroe Charter Academy hired a marketing team to develop print and digital marketing materials and create community partnerships.
Believing diversity leads to better outcomes, Community Public Charter used the Enrollease and Lotterease to implement a weighted lottery.
Movement School Eastland hired a bilingual Family Student Recruitment Coordinator to create trust and support for their Spanish-speaking population.
Wilmington School of the Arts hired a Community Liaison with ties to the Hispanic community to intentionally recruit a diverse student population.
Located in a small rural community, Tillery Academy focused its marketing and recruitment efforts to in-person interactions and attending local parades and festivals.
IC Imagine focused on increasing enrollment by using a weighted lottery system managed by a staff member who met with families in local community centers.
Utilizing an outreach consultant for marketing and recruitment, Community Public Charter School focuses on people-based relationships within the community to increase understanding and awareness of their offerings.